eMail Open Rates Explained | Artist eMail Marketing
- Nicole Cooper
- Sep 15
- 1 min read
Updated: Sep 16
In this video, I explain email open rates through the lens of artist email marketing. Many artists use newsletters to share updates, promote exhibitions, and connect with collectors—but measuring success can feel confusing. From defining key email terms to unpacking the impact of Apple Mail Privacy Protection (MPP), I’ll clarify the basics so you can confidently grow your email list and improve engagement.
What you’ll learn about artist email marketing:
What an open rate is and why it matters
How email opens are tracked
Whether your platform can boost open rates
What ways can you influence your open rate?
How Apple Mail Privacy Protection (MPP) affects your stats
Tips for increasing your click-through rate (CTR)
eMail marketing for artists is still one of the most powerful ways to build relationships and sustain your career. Whether your long-term goals are selling more artwork, growing a loyal collector base, filling workshops, or promoting exhibitions, a strong email strategy helps you get there.
If you’d like help improving your approach for long-term success, consider beginning with a marketing Starter Package or book a free consultation.
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