MARKETING CONSULTANT
Services
Let's talk about designing a custom plan for you.
Marketing Strategy & Campaign Development
Developing effective marketing strategies that drive meaningful results starts with understanding your target audience and how their values align with your mission. I work with you to create comprehensive, results-driven campaigns that foster brand awareness, engagement, and long-term growth. Whether you’re looking to increase your visibility, deepen your connection with your target market, or drive action, I help you craft a tailored strategy that connects your values to your audience’s needs. From finding the right marketing channels to executing impactful campaigns, I guide your brand every step of the way. This includes leveraging both organic and paid media strategies to maximize impact.
Audience & Customer Profiles
Clarifying who you're speaking to and what motivates them, so your message flows with purpose and connection.
Campaign Strategy & Development
Crafting multi-channel marketing campaigns designed for long-term impact.
Channel Strategy
Selecting the right mix of channels (social media, email marketing, content marketing, etc.) to reach your goals.
SEO & Website Optimization
Your website should be a dynamic tool that not only represents your brand but also helps you reach your audience effectively. I specialize in optimizing your website for both user experience and search engines. Whether you need help with SEO, content development, or website optimization, my goal is to improve your online visibility and drive organic traffic that converts into leads. By focusing on SEO best practices and continuous site optimization, we ensure your website supports your broader marketing efforts and provides measurable results.
On-Page SEO
Optimizing content, images, and structure for search engines and user experience.
Content Creation
Developing high-quality webpage content, landing pages, and blog posts that aligns with SEO objectives and resonates with your audience.
Landing Page Optimization
Fine-tuning landing pages to maximize conversion rates, focusing on clear Calls to Action (CTA’s), persuasive copy, and user-friendly design elements that encourage action.
eMail Marketing & Lead Nurturing
Building lasting relationships with your audience is critical, and email marketing is one of the most powerful tools to nurture leads through the sales funnel. I help you develop personalized email campaigns that engage and convert, whether you’re building an email list from scratch or refining your current efforts. With segmentation, automation, and relevant content, we can ensure that your messaging is timely, personalized, and aligned with your customer’s journey.
Lead Nurturing Campaigns
Engaging prospects with value-driven content that nurtures them toward a decision.
eMail Campaign Strategy
Creating targeted email campaigns that resonate with your audience and encourage engagement.
eMail Design
Need some stylish, brand-forward templates to engage your contacts? I can help.
Brand Awareness & Engagement
Building awareness for your brand is key to attracting the right audience. But awareness is just the beginning; engagement is what turns an interested party into a long-term advocate. I help you develop a strategy that reaches the right people, tells your story, and builds the relationships that sustain growth. From social media campaigns to content marketing, we create consistent, authentic messaging that resonates with your audience.
Brand Storytelling
Crafting your brand’s narrative to build recognition and emotional connection.
Content Marketing
Using valuable content to drive engagement and support brand initiatives.
Social Media Integration
Leveraging social media to support larger marketing campaigns and build a loyal community.
Analytics & Reporting
Understanding the effectiveness of your marketing efforts is crucial for continuous improvement and sustainable growth. Using tools like Google Analytics 4 (GA4), Looker Studio, and others, I can provide in-depth analytics and reporting services to measure the impact of your campaigns, identify areas for optimization, and ensure that every decision is data-driven. With a clear focus on your goals, I help you track key performance indicators (KPIs), monitor audience behavior, and make informed decisions to enhance your strategy.
Campaign Performance Tracking
Analyzing the success of your campaigns across various channels and providing insights into performance metrics.
Custom Dashboard Development
Tailored reports that highlight critical KPIs, actionable insights, and recommendations for improving future campaigns.
Data-Driven Optimization
Continuously refining your strategy based on data insights to maximize ROI and meet your business objectives.
Customer & Audience Insights
Leveraging audience data to better understand behavior, preferences, and trends that drive engagement and conversions.
Process
Flowing Together Toward Impact
Like a river gathering strength from its tributaries, our collaboration follows a natural, purposeful course.
01
Consultation & Assessment
We'll meet to clarify your goals and identify your marketing needs.
02
Chart the Course
I’ll craft a tailored strategy aligned with your mission and objectives.
03
Set it in Motion
Putting the plan into action to create meaningful, lasting impact.
04
Read the Currents
We'll monitor, review, and refine based on results.
05
Sustain the Flow
With ongoing support, your brand continues to evolve and grow.